STUDIO CHOOM ORIGINAL

"STUDIO CHOOM ORIGINAL" is a performance series produced by M2, the digital content studio of CJ ENM, South Korea’s leading entertainment company. As the name suggests - which comes from the Korean word CHOOM, meaning "dance" - the series is dedicated to the artistry of K-POP performance. Through high-quality production and performance-focused direction, it brings artists’ original choreography to the forefront, offering global audiences a distinctive way to experience K-POP performance.



As performance-focused videos have become an essential part of how K-POP is experienced online, "STUDIO CHOOM ORIGINAL" has helped shape a format built specifically around dance. The series treats choreography not as an accompaniment to music, but as a creative work worthy of its own stage. From intricate formations and synchronized movement to individual expression and subtle details often lost on conventional stages, the series is designed to reveal the full character of each artist’s performance.



Each episode transforms an artist’s original choreography into a polished visual experience through performance-focused cinematography, immersive lighting, and meticulous production. The camera follows the movement and rhythm of the performers, allowing choreography itself to shape the viewing experience. Every production choice — from framing and camera movement to lighting and composition — is crafted to maximize the artist’s original performance, establishing STUDIO CHOOM as a distinctive stage where global audiences can experience the artistry and evolution of K-POP choreography.