Best in Backyards x Danbury Hat Tricks

Best in Backyards was looking for a new way to activate in the Western Connecticut community, and they embarked on a partnership with the Danbury Hat Tricks hockey team. The Danbury Hat Tricks are a professional hockey team within close proximity to Best in Backyards' Danbury, CT, store location. This partnership attracted audiences across the tristate area and expanded Best in Backyards' reach in the community by connecting with homeowners in meaningful and community-centric ways. Our partnership consisted of a season ticket giveaway and in-store promotions, which resulted in new impressions and followers. We also partnered on a product giveaway that resulted in increased brand engagement, lead generation, and more exclusive promotion opportunities that benefited both organizations.