Travel Santa Ana Signatures & Brand

The Santa Ana community is proud and passionate about the city they call home. It's "made by us and for us," so a conventional corporate logo for Travel Santa Ana, the destination marketing organization, would not resonate. Five Santa Ana artists created a signature, which came together as a cohesive set of five distinct, original logos. These expressive marks weave the vibrant ingenuity of Santa Ana’s makers and creators into the brand’s visual language. Ali Coyle, Aki Tsuneizumi, Alicia Rojas, Wendy Duong, and Brian Peterson brought their own visions, inspirations, and relationships with the city of Santa Ana into the mix.

The five signatures are interchangeable and used throughout Travel Santa Ana’s marketing efforts. The color patterns are consistent with the organization’s brand.

There are both a Travel Santa Ana and a Santa Ana version of the signatures.